Who owns rpa

Meg James is a corporate media reporter for the Los Angeles Times, covering the business of television and digital disruption in the entertainment industry.

She has been a member of the Company Town team for more than a decade. Company Town. Film crew workers remain divided over new contract as voting begins. Explaining Hollywood: How to get a job as a gaffer. Spotify to buy Ohio audiobooks firm, expanding audio ambitions. All Sections. About Us. B2B Publishing. Business Visionaries. Hot Property. Times Events. Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. Over the years, Baratelli has witnessed firsthand the role that independence has played at RPA.

Independence has also afforded RPA the freedom to stay near its roots and maintain the company culture that its leadership has worked to build over the years. Leake said RPA has been hesitant to expand to new locations partly because of the importance that the agency places on client relationships. At the end of the day, Baratelli said it comes down to doing what makes sense for the business. Few agencies have experienced the kind of relationship that RPA has enjoyed with Honda.

Baratelli, who has been working with Honda since the agency was founded, attributes the success of the relationship to trust and the fact that many of the agency's senior leaders have been with RPA for the majority of the their careers.

Honda's similar in culture in that they've got a lot of people that have been there for a long time. I've known a lot of people literally for thirty years.

It comes down to building those relationships and building that trust. Over the past few years, a number of outlets and industry figureheads have proclaimed that Los Angeles has replaced New York as the hotbed of advertising. While this a boon for newer LA shops that are looking to garner buzz and attract talent, it also means increased competition for agencies like RPA that are used to having at least somewhat of a foothold on the LA market. But Baratelli claims that the change is welcome since it means both talent and clients are now more interested in LA agencies in general, including RPA.

Even though the city that RPA calls home has changed much since it was founded — and will likely change even more over the next 30 years — Baratelli is hopeful for the future of the agency. Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day. Ad spend. Ad tech. Agency culture. Agency models. Agency performance.

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