Vodka cruiser how much alcohol in it

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Premix Drinks. Premix Vodka. Even so, many trade tricks used by advertisers have stayed the same, and while alcopop manufacturers may argue they're exclusively aiming at the to year-old market, it's not surprising that the marketing still manages to reach millions of impressionable young teenagers. Alcopop marketing in particular draws heavily on pop-culture references and young, hip images to create a sense of identity and individual style, clearly appealing to the young, fashion-conscious consumer.

The maker of Vodka Cruiser, for example, conveys a trendy, cool and popular product image by advertising the drink alongside pictures of parties, beaches and music festivals. Such marketing cleverly uses the knowledge that young people today choose their drinks to reflect who they are and who they want to be.

As one of our female participants in told us: "I think with girls, if they see another girl that's 18 or 17 [drinking alcopops], and they're 15 or 16, they think it's cute In addition, many of the larger companies have their own marketing code of practice. The codes give guidelines for advertising with specific reference to children and adolescents, but there are some gaps — a major one being the internet.

When we looked at online advertising in , we found some examples of alcoholic drinks being advertised alongside teen-friendly products. This was at odds with a message on the website of WKD drinks owner, Beverage Brands, which states: "The marketing of our brands is strictly targeted at the plus age group. Even today, while the ABAC extends to websites owned or endorsed by alcohol beverage brands, there's no stipulation as to what kinds of third-party site are deemed acceptable for online alcohol ads.

It's clear from CHOICE'S test that the use of sweet flavours reduces the natural resistance many teenagers have to the strong and to many of them unpleasant taste of alcohol. In fact, it's long been argued that alcopops entice youngsters to begin drinking at an earlier age and that they're associated with more frequent drinking and binge drinking in young people. And the way these products are marketed hardly deters young drinkers from aspiring to drink them.

Statistical evidence however is mixed. However, the availability decreased by 2. This does not necessarily mean teenagers are drinking less though. However, a study on alcohol related hospital visits by the University of Queensland found no significant drop in drinking among 15—year-olds. Do you introduce your children to alcohol in an attempt to educate them to be discerning about drinking or encourage them not to use alcohol until they reach the legal age?

Is it appropriate to provide your teenager with alcohol to take to a party? Is there something you can do to help your teenagers avoid alcohol-related harm? Unfortunately, there's little in the way of official guidelines for parents to follow. However, a government report conducted by the Australian Institute of Family Studies concluded that there's a number of key messages for parents on the topic that might help.

Skip to content Skip to footer navigation. Top of the content. Alcopops taste test Can you taste the spirits in an alcopop? By Rachel Clemons. Share: Share on Facebook Share on Twitter. Just a spoonful of sugar Last updated: 11 August Teenagers tasting alcopops We asked our young testers one simple question — do you think this beverage contains alcohol?

Do you think this beverage contains alcohol? How we tested We invited 78 teenagers aged 18 and 19 years old, roughly half of them male and half female, to take part in our taste test of a range of drinks that included beer, white wine, four kinds of soft drink and four alcopops — 10 drinks in total. The alcopops used in the taste test were: Bacardi Breezer Raspberry 4.

Advertising alcopops: sweet sales techniques Since reporting on alcopop advertising in , the popularity of these brightly coloured beverages has dropped somewhat. Booze over broadband When we looked at online advertising in , we found some examples of alcoholic drinks being advertised alongside teen-friendly products. Teenage drinking: are alcopops to blame? Advice for parents It's difficult for parents of young teenagers to know what approach to take with alcohol.

Delaying the onset of alcohol use is associated with more moderate and less risky patterns of use in adulthood, while early onset is related to more risky patterns of use in the long term.